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DON'T LET LOVE KILL YOUR
LOVED
"Don’t let love kill your loved" is a warning against unhealthy or destructive aspects of relationships. We think that the act of killing your couple or someone related is not related to love, it is obsession, violence and control. That’s why it’s crossed in the slogan. We think that love is a virtue, it’s the middle point between deficiency: indifference, neglect, or hatred. And excess: obsession, possessiveness, etc in this case. The slogan means that if you can't control this obsession it could end by killing others.
OUR POSTER
​The main goal of this poster is to advertise the couples that they should love someone in both sensitive and sensible way, but always making sure that the sensible way is healthy, as it is the thought that can lead to an obsession which can end the loved ones.
THE AD
​With the video we want to make the aggressors think about how their actions can’t be considered love but violence, how controlling, threatening and ill-treating the “loved one” can lead to a point of no return, to a situation that harms both. Through symbolic images, we show how jealousy and aggression destroy relationships and lives. The slogan, "Don’t let love kill your loved" , which appears at the end, emphasizes that real love does not hurt, does not control, and does not kill.
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